The NEW Pinkberry: Lutz

In an exceedingly modern world, fro-yo joints and ice cream shops are adapting. Of course there’s nothing quite like homemade, creamy ice cream or twisty soft serve; however, there are innovative, frozen concepts opening the door to novel indulgences. Pinkberry, a frozen yogurt chain in California, New York and Texas, has been tantalizing taste buds for years now with tart yogurt in shops just as modern as the treat it serves.  

My first experience with it was when I was in NYC. It’s all the rage there. Unlike typical frozen yogurt, Pinkberry’s yogurt is not super sweet or overly rich. People eat it for breakfast with cereal on top; people consume it in place of lunch with fresh fruit; others savor it for a healthier dessert. Though my dad says it tastes like a cross between shaving cream and chalk, I would say it’s more of an acquired taste. I’d be bluffing if I said I loved it at first bite. It actually wasn’t until my third cup or so that I really started to appreciate its refreshing, tasty and utterly addicting qualities.

The problem is that just as soon as I began to love Pinkberry, I headed back to Florida only to be robbed of my newfound enjoyment because my home state had nothing like it. Well, not anymore, baby! South Florida is finally - I repeat finally – jumping on the bandwagon and living up to its “exclave of NYC,” “most-northern-part-of-the-South” status.

Pinkberry has arrived in the form of Lutz.

Yesterday night (after much begging), I went to Lutz following dinner. The ultra-modern, colorful plastic tables and chairs, the neoteric gadgets lined up along the wall as decoration and the modish neon lights transported me back to my NYC days.

Lutz boasts the health qualities of yogurt and is proud of the fact that a half-cup is only 80 calories. It offers only two staple flavors – Original and Green Tea – and an assortment of toppings including fresh, bite-sized fruit, cereal, chocolate and mochi. Special for the summer, Lutz also offers pomegranate, blueberry and acai flavors.  

Last night, the line to order (practically out the door) reaffirmed my notion that such a place would do a killing in SoFla. I ordered a small Original with chopped strawberries and bananas. Though normally I’d skimp on the bananas and go for chocolate chips (especially at dessert-time), Lutz was all out. They were also out of fresh raspberries. Nonetheless, and despite the almost $5 price tag for a small, which is practically criminal in these times, my order tasted just like my favorite Pinkberry and made me very happy. 

Copycat or not, Lutz certainly filled my void for a quick, relatively healthy swirled treat. And I’ll certainly be taking a trip back soon.